Headbanging (literally) with d3o

It's not very often that a CNN article catches my attention. I do the cursory read to satiate my appetite for stuff like where it's snowing and who killed whom. And today, there was d3o. The product concept is amazing and futuristic. It's made of intelligent molecules that move with the body when it moves but come together upon impact and unlock soon after. Simple. Superb. As part of easily wearable preventive clothing, it helps prevent damage to elbows to knees and any other movable body part that one might want to protect particularly from sports injuries.

The founder Richard Palmer and his team worked on the technology for five years to make it demonstrable. Here's what is interesting - d3o culminates his entire diverse background - his background as a mechanical engineer with Dupont, his more recent education in design from the Royal School of Art and his dabbling in design consulting. A bruise from a snowboarding accident (to the seed the idea) and slamming a coffee table to demonstrate his product (for finance) had the d3o balls rolling.