Blogging is so 2005...

Robert Scoble (often touted as the father of corporate blogging) is moving on...and moving on he is from big daddy, Microsoft. The more interesting question is where he is going - PodTech
As the name speaks, the company hosts podcasts of tech events/ news. They currently have the Tiecon-East/ Boston podcasts.

Podcasts cut-out the media middlemen who hitherto helped them to reachout to consumers (despite increasing costs, TVs and radios continue to have a declining marketshare and mindshare anyways). My wife who sells Unilevers' personal products to unsuspecting consumers through traditional media should be seriously worrying about this.