Bright-yellow carrots are good for you!
Corporate India cannot be much different. The business-gossip newspaper, Economic Times has year-end awards. Every year a high-profile jury (this year - Lakshmi Mittal, Deepak Parekh, Harish Manwani, Aditya Birla etc.) is formed to select the top winners in corporate India and awards are doled out. ET runs many photographs in its newspaper with the bigwigs and describes in painful detail the clothes they wore, what they ate and drank, where they sat and how they spoke (nothing of that is really business stuff!). The newspaper also pathetically tries to sell itself in its columns wherever possible. When I saw the pics and read all the juicy stuff much like I read the Bollywood Page 3 news, I wondered how it would be for Wall Street Journal to run WSJ Awards - we'd have Bill Gates, Warren Buffett, Michael Dell, Waltons, Larry Ellisson, Sergey Brin, Larry Page and so on...get together for a cocktail party to receive the coveted WSJ Awards one evening and WSJ runs on its front-page photos of Buffett's jacket and articles describing what Larry Ellisson's girlfriend wore and what Bill Gates joked with one of the Walton lady's --- the thought itself is side-splitting funny!
Spin the globe a little more to the Russian mathematician, Grigori Perelman and you'll find that not everyone needs this public acknowledgement. Perelman who lives outside of St. Petersburg was recently offered the Field's medal for solving a 100 year old mathematical problem called Poincare Conjecture and refused it. After he solved it, he simply posted his findings on the Internet (without his name) for the world to simply go-figure. On an earlier occasion when he rejected a European award, he felt the committee was incompetent. He reminds me vaguely of Paul Gaugin's story in Maugham's Moon and Sixpence. On the other hand, Shing-Tung Yau who put the finishing touches on the solution eagerly accepted the Field medal. Everytime I have an urge to google my own name, I find myself toggling from the Perelman-mode to ETAward-type mode and I find my behavior amusing. So until my mind converts to Paul Gaugin-mode fully, I need nicely decorated, bright-yellow carrots with my name etched on it.